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Tuesday 25 November 2008

Affiliate Program Tutorial: (Step 1-3)

This Affiliate Program Tutorial aims to give you a quick overview.
It's your road map to success as an affiliate.

I've been earning a good living from affiliate programs since 1998. Based on that experience, this tutorial tells you the 18 steps to take to generate a useful income from affiliate programs.
No tricks. No gimmicks. Just solid, reliable methods designed to work for years.
You have the choice of many different ways of earning affiliate commissions.

In my experience, you'll have your best chance of success if you do the following. Find a niche and create a useful, interesting, content-rich, keyword-rich website on one topic and weave in affiliate links and AdSense ads.

This method - with the more recent addition of AdSense ads - has worked beautifully for me since 1998.
I urge you to master this basic method. It's a bit like serving an apprenticeship.
As part of your apprenticeship you'll learn SEO (search engine optimization) skills, copywriting skills and various other Internet marketing skills which will prove to be invaluable, whatever route you choose next.

With any luck, you'll have a bit of fun, too! I do.
I include Google's AdSense in this tutorial. Strictly speaking, AdSense is an advertising network. However, in many ways it's similar to an affiliate program. I think AdSense is fantastic. It's free to join, free to use and easy to use.
It's often much easier to earn good money from AdSense than affiliate programs, so it's essential that you include AdSense in your plans.
OK. Let's get started...

STEP 1: Set a goal

If you want to go somewhere, you need to know where you're going.
Let's start with a modest goal. Say you aim to earn a total of $300 (US) a month in affiliate commissions and AdSense revenue. Imagine what you could do with that money. A holiday? A better lifestyle?
I've kept the amount low, because it's important that you believe you can do this. Achieve small successes first, see the money in your hands or in your bank account, and then increase your goals.
Perhaps you have much larger goals. That's OK. Whatever your goals, I strongly recommend that you serve your apprenticeship by taking these 18 steps. They'll give you solid knowledge and experience on which to build your affiliate business.

STEP 2: Find your niche

To help you find your niche topic, read Ken Evoy's free Affiliate Masters Course and use the excellent advice in it to find a niche that suits you and your interests.
Print out the Affiliate Masters Course, find a quiet, comfortable spot and read it several times.
Spend a lot of time thinking carefully about this and jotting down notes. You're planning a business, so don't rush it. It's very important.

You'll probably avoid Internet marketing topics because that field is so overcrowded and competitive. It's much easier to succeed if you locate a less competitive niche.
Choose a topic that is easy to write about.
Even if you've already chosen a niche, I urge you to read the Affiliate Masters Course. It might make you change your mind.
You can follow your passion or chase the money. With luck - and a bit of keyword research - you may be able to do both. I found this Affiliate money making program by searching google.

Examine your potential competitors If you're considering building a site about hiking boots, type "hiking boots" (using quotation marks) into Google and Yahoo! and carefully examine the top 10 sites which appear in the search results.
They're your real competitors. Can you create a better, more interesting, more useful site? Can you think of a new angle, a new approach? Do those top 10 sites all have high PageRank - say 6 or more? If so, you'll have to work really hard to get in the top 10.
Let's say the top 3 sites in Google are PageRank 8, 7 and 6. If so, you'll probably have to work hard for a couple of years or more to outrank them. I'm not saying it cannot be done, but it will require either a great deal of work, or a very innovative, eye-catching approach.
You can quickly check the PageRank of your potential competitors by using Seochat's free online tool - http://www.seochat.com/seo-tools/pagerank-search . Type in "hiking boots" or whatever and you'll be able to see the PageRank of the top 10 sites.
Do those sites all have the phrase in the title? (The title is the words that appear at the very top of your screen when you visit a site.) If not, you may be able to beat them. How many links do your potential competitors have?

Do your potential competitors all have thousands of links to them? This is important, because links are important to search engines. You need good, relevant links to your site. To find out how many sites are linking to a site, use the free Yahoo! Site Explorer. Go to http://siteexplorer.search.yahoo.com/ - and login (set up a free account if necessary).
Type the URL of the site you want to explore.
Click on "Explore URL".
Click on "Inlinks".

Modify your search to make it more useful. Select the options to show Inlinks "except from this domain" and "entire site". This will exclude internal links and show you all external links that Yahoo! knows about to ANY page of the website.
If your potential sites have thousands of links to them, they're likely to be very tough competitors.Don't decide definitely on a niche topic until you've taken the next two steps...

STEP 3. Choose a profitable niche

Do some research on Google AdWords and Wordtracker to choose the most profitable niche from among the ones you're considering. (The free trial at Wordtracker is fairly restricted. You need more than that. I find Wordtracker so useful I have an annual subscription. However, you can get a cheap one-week subscription and do an awful lot of research in one week.)Because you're planning to use AdSense, you want valuable keywords or key phrases, if possible ones that people are paying at least 50 cents per click for on Yahoo! Search Marketing and AdWords.
You're going to build a site the search engines love, so you also want to find key phrases that many people are typing into search engines. You don't rely on guesswork.
You must do this keyword research BEFORE you start building your web site. That's critically important.

Find out how much advertisers are willing to pay for the keywords or key phrases you're interested in. Here's how.
Go to https://adwords.google.com/select/KeywordToolExternal and play around with the free Keyword Tool.
For example, try putting in a keyword or phrase, such as "recipe" and click on "Get More Keywords". Pretend you're willing to pay the maximum per click the tool allows - 100. (You can choose any currency. I choose US.)
Over on the right side of the page, make sure that "Cost and position estimates" is selected.
The tool will calculate for you the estimated average CPC (cost per click) for a whole lot of words and phrases.
Try entering a different word, say "debt" or "free", click on "Re-calculate" and watch how the CPC changes.

You don't HAVE to choose a topic which has expensive keywords. Often topics that have expensive keywords are very competitive. You may do better choosing a less competitive niche with cheaper keywords.In July 2008, Google improved its free keyword tool, making it much more useful. It now shows you the approximate number of monthly searches done at Google for any keywords you type in. So you can now do some fast, reliable keyword research there free. So this is a very good place to start your keyword research, using real search numbers from Google.If you use Site Build It to build your site, you'll find the brainstorming tool in it awesome to help you come up with ideas and phrases you wouldn't have thought of without it.
Beware: If you choose certain topics, Google will not allow you to place AdSense ads on your site and you'll miss out on a very lucrative opportunity.

Such topics include gambling, firearms, ammunition, balisongs, butterfly knives, and brass knuckles; beer or alcohol; tobacco or tobacco-related products; and prescription drugs.
For a full list of topics you may wish to avoid see: https://www.google.com/adsense/policies?hl=en_US

Advertisers can choose to have their ads displayed only on Google or also on a large network of sites. Will AdSense ads you see on Google appear on your pages? To get an idea, find web pages that have material similar to the content you're planning to create and look at their AdSense ads.
For more accurate research, you can also use the free AdSense preview tool to see which ads are being displayed to people in different countries.


All 18 steps of Affiliate Program Tutorial:

Affiliate Tutorial (Step 1 - 3 ) - Set a Goal

Affiliate Tutorial (Step 4 - 5 ) - Research Affiliate Merchants

Affiliate Tutorial (Step 6 - 7 ) - Add Affiliate Links

Affiliate Tutorial (Step 8 - 10 ) - Good links to your site

Affiliate Tutorial (Step 11 - 13 ) - Place Articles on Websites

Affiliate Tutorial (Step 14 - 15 ) - See Affiliate Success!

Affiliate Tutorial (Step 16 - 18 ) - Tweak site to make even more money



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